Market Watch: Hipster Flipster
March 5, 2014 
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We are sure you have heard the term “hipster” at some point. This social designation for people usually around the ages 25 to 34, has recently gained enough traction for marketers to start targeting them. While images of skinny jeans, coffee shops and beards probably pop in your head more often than the term real estate mogul…get ready for a paradigm shift.
Recently RealtyTrac reported that hipsters are the “it” group and that now is a great time to turn them into homeowners by flipping property specifically for them. The report goes on to identify the the top 20 cities to “hip to flip for hipsters.”
This is quite a change from past data. Before hipsters were accused of holding back the housing recovery somewhat because of their low homeownership rates and lackluster household formation. They were just not buying houses. Many still live with their parents rather than forming their own households.
And data from the U.S. Census bureau certainly backs this up. Homeownership rates for hipsters generation was at 41 percent in 2012. That is well off the average hipster homeownership rate of 46 percent from 1982 to present, and it’s certainly below the high of more than 49 percent in 2004.
But again the new data is showing a shift in their home ownership interests. So if you don’t want to miss the next big thing in generational marketing, for investing in real estate, be sure to jump on the hipster train and check out the top 15 cities for hipster flipster activity. 
- Fairfax, VA 22031
- Alexandria, VA 22312
- Seattle, WA 98133
- Rockville, MD 20852
- Jersey City, NJ 07307
- Falls Church, VA 22041
- Hyattsville, MD 20784
- Oakland, CA 94621
- Alexandria, VA 22306
- Concord, CA 94520
- Denver, CO 80204
- Charleston, SC 29403
- Sacramento, CA 95817
- Jersey City NJ 07305
- Chicago, IL 60629
Here are some other helpful links on the growing market of hipster flipsters.
http://realestate.msn.com/wanted-young-hipster-homebuyers?page=2
http://www.thestreet.com/story/11572179/1/5-best-real-estate-markets-for-hipsters.html
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Erik Hitzelberger has been Real Estate Investor since 2007. While learning the ropes in the market down-cycle, he now teaches others how to use his systems and leverage other people’s expertise to achieve their own goals.
Erik Hitzelberger – who has written 194 posts on Part Time REI.
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